Festivals are a huge part of the cultural landscape in the UK, and they only continue to grow in popularity. To ensure that your festival is a success, you need to make sure that your attendees are happy. But what’s the difference between a happy festival and a terrible one that people talk about on social media for all the wrong reasons?
Table of Contents
Offer Great Content
Regardless of the type of festival you’re hosting, having great content is key. You need to make sure that there’s something for everyone, from live music and DJs to theatre, comedy, and interactive experiences. Many festivals are now offering more creative content, such as art installations and outdoor cinema experiences, which can be great for creating an immersive atmosphere.
Whether it’s a music festival or a food festival, ensure that there is something for everyone to enjoy and that the content will appeal to the masses.
No False Advertising
Next, make sure that you don’t make promises that can’t be kept: no false advertising. If you’re promising a certain type of music or experience, make sure that you can deliver on this. Don’t be tempted to cut corners and reduce costs because people will be severely disappointed if you don’t deliver on promises. Only advertise items that will be available on the day – when people buy tickets, they need to know exactly what is included in the price.
If anything, follow the golden rule of business – under-promise and over-deliver.
Offer Food and Drink
No festival is complete without a good selection of food and drink options. Whether it’s just some snacks and beverages or full meals, make sure that there’s something to keep people fed and hydrated while they enjoy the festival.
For drinks, make sure to have a selection of alcoholic and non-alcoholic beverages. Consider hiring local food vendors who specialise in festival cuisines such as hot dogs and pretzels, to add some variety.
Provide Toilet Facilities
If the venue is large enough, it is essential to provide toilet facilities. This will help to avoid long lines for the restrooms and make sure that festival-goers have access to hygienic facilities. It is also important to make sure that the toilets are regularly cleaned and maintained throughout the event.
If there are no toilet facilities at your venue, perhaps you’re in the middle of a field, remember that festival and event toilet hire services are available. These services will deliver portable toilets to your venue (some even have luxury toilets!) and then collect them once you’re done.
Introduce Cashless Payment Options
The majority of consumers are now using cashless payment options, so it is important to make sure that you offer this type of payment at your festival. Several companies are offering cashless payment solutions, so do some research and find the one that suits your needs. If attendees are walking around with no cash and you don’t allow cashless transactions, you’re going to have some very disappointed punters.
Also, Check – Consider Things Before Hiring a Roofer
Introduce a Mobile App
Finally, consider introducing a mobile app that attendees can use to find out more information about the festival. This could include a schedule of events, maps, ticketing information, and more. This is an excellent way to engage attendees and keep them informed about what’s happening at your festival, making it easier for them to find what they need. Plus, it’s more convenient than needing to look up all the information online or on paper.
With these tips in mind, your attendees will go home happy!
