Acquiring links you didn’t ask for is the nirvana of SEO, which every website should strive to achieve. However, achieving natural links is no easy task.
Patience is vital when building a link profile for new websites. Avoid rushing into risky tactics and instead focus on establishing a steady stream of quality backlinks over time.
Create Great Content
The best way to earn quality website links is with great content. This includes blog posts, infographics, videos, and other high-value assets.
Creating great content also helps you stand out from the crowd. A lengthy URL in a forum comment isn’t going to get much attention, but a link embedded as a citation on a resource page or a solidly written article will.
Another way to build links is to find broken pages on other sites and offer a helpful alternative. This strategy requires a little work but can pay off in the long run. For example, you can use tools from vazoola.com to find out who links to your competitors’ broken pages and reach out to those websites with a link opportunity.
Reach Out To Your Audience
Once you’ve created content that you feel is ready for links, you’ll need to reach out to the websites and people interested in linking. This is often called outreach, and it’s essential to your success.
The best way to do this is by finding out where your competitors are getting their links from and contacting the same sites. However, you don’t want to be spammy – your outreach should always feel natural and genuine.
Another great way to reach out to your audience is by participating in industry communities and events and answering questions about the industry. This will help establish you as a thought leader and could lead to valuable backlinks. It’s also a great way to build relationships with other web admins, making it easier for you to ask them for links in the future.
Don’t Be Afraid To Ask For A Link
Regarding link building, you can always be bold and ask for a link. A positive response is likely if you have a good pitch and solid content.
It is also important to remember that the quality of a link matters. You want to focus on links that are relevant and natural. Getting a lot of irrelevant links can damage your website.
You should get a link on a website with a higher domain authority than yours. This will give you more control and help you rank better. However, consider a link from a lower-domain authority site if it fits your content well.
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Don’t Pay For A Link
There’s probably no area of SEO that is more contested or controversial than link building. Some people ignore it and pray that good content will be enough, while others spend 80-90% of their time chasing after links.
Regardless of your approach, it’s important to remember that Google constantly adjusts its algorithm to fight against sites trying to manipulate rankings by buying links. It is also vital to understand that not all links are created equal. A link from a high-DA domain passes much more authority than a link from a low-DA part. That’s why being selective about who you build links from is so important. The most effective website link-building strategies focus on quality over quantity.
Don’t Forget About Your eCommerce Site
Although this may seem obvious, many eCommerce websites must build links to their category and product pages. This can severely limit their SEO success, and ensuring that these pages have as much link juice as possible is essential.
Creating resource pages is one of the best ways to do this. It can help you rank higher on Google, as it shows that you are a trustworthy source of information. This is because Google uses trust signals to assess the quality and relevance of a website.
Another great way to create a resource page is by finding broken links on other sites and contacting them with a link back to your site. This is called Broken Link Building and works very well.